Everybody seems to be getting quite excited about health and social media. It’s worth reading some of the original publications that the paper’s are quoting.. they provide interesting insights, and the scientific evidence base that’s being used is perhaps not quite a tight as it could/should be..
Aric Sigman kicks it off  in The Biologist | [...]

Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot. For the ‘content’ of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind.”
(McLuhan, p.207 New Media Reader)
I picked this quote [...]