The sub-heading of Chapter 20 of Understanding Media by Marshall McLuhan is unfortunately similar to the Church of Scotland’s most recent project to engage with new forms of church.

Following on from a little bit of McLuhan a while ago..

that week someone who i didn’t really know very well asked to meet me for coffee to chat. they knew nothing of the experience i was having. but one of the things they said has stuck with me since -
you don’t fit and that’s your [...]

Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot. For the ‘content’ of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind.”
(McLuhan, p.207 New Media Reader)
I picked this quote [...]