The sub-heading of Chapter 20 of Understanding Media by Marshall McLuhan is unfortunately similar to the Church of Scotland’s most recent project to engage with new forms of church.

Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot. For the ‘content’ of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind.”
(McLuhan, p.207 New Media Reader)
I picked this quote [...]